MODULE 01
Catalog & PIM
The single source of product truth.
Multi-brand product information with a base schema plus tenant-specific custom attributes — gemstone, karat, collection, occasion. AI writes 150-word luxury descriptions, classifies five style axes, scores image quality and maps imports automatically.
MerchandisingSalesMarketing
5 AI touchpointsMODULE 02
Vector Recommendations
Three algorithm families. One personalization engine.
Similar, complementary and persona-driven recommendations powered by vector geometry — wired into product pages, listings, cart cross-sell, email and Tandem. Merchandisers tune weights side-by-side; AI explains why each set surfaced.
SalesCXMarketing
6 AI touchpointsMODULE 03
Omnichannel Customer Data
One profile. Every channel. Every brand.
A single high-dimensional preference vector per customer — built from web, boutique, events and campaigns. AI personas, churn risk, behavioral segments and cross-brand activity surface in one Customer 360 view.
CXSalesMarketing
4 AI touchpointsMODULE 04★ CROWN JEWEL
Tandem
Three modes of assisted shopping. Crown jewel.
The boutique experience, online. Concierge for 24/7 self-serve, Co-Shopping for couples and friends, Advisor-Assisted for the high-AOV close — all on one synchronized engine, all feeding the OS.
SalesCXMarketing
8 AI touchpointsMODULE 05
Channel & Algorithm Engine
Marketing's command center.
Per-channel algorithm configurations weighted across eight factors — performance, inventory, trends, persona match. The Campaign Creator turns audience plus objective into channel-ready creative in minutes, then narrates results post-send.
MarketingMerchandisingOperations
5 AI touchpointsMODULE 06
Analytics & Attribution
Numbers with narrative. Every KPI explains itself.
Revenue dashboards, conversion funnels, Tandem ROI and a board-ready KPI Board — every chart paired with an AI Insight card that traces the why. Initiative health assessed against targets in real time.
FinanceAll DepartmentsBoard
5 AI touchpointsMODULE 07
Operations & Inventory
Real-time inventory with a mind of its own.
Daily AI replenishment briefs, demand forecasting two to three weeks ahead of campaign-driven surges, and order anomaly detection that flags suspicious patterns before fulfilment — not after a chargeback.
OperationsLogistics
3 AI touchpointsMODULE 08
Governance & Administration
Every AI decision auditable. Every release governed.
Multi-tenant administration, the Holding Dashboard, per-tenant feature toggles and a full reasoning trace for every AI output. GDPR-grade compliance cascades through generated data, not just raw records.
AdminBoardCompliance
4 AI touchpoints